Stock Option Advisor for Equity Compensation, Pre-IPO Planning, and Sudden Wealth

Stock Option Advisory Services for Employees, Executives, and Founders

Darrow Wealth Management specializes in stock option advisory and planning for individuals at public and private companies who are navigating equity compensation. If you’re an employee (or former employee) at a pre-IPO company preparing for an IPO, acquisition, merger, or tender offer, it’s important to work with a stock option advisor who understands the planning opportunities, tax considerations, and risk management decisions that often need to happen before liquidity.

We work with clients who receive different types of equity compensation, including:

  • Incentive stock options (ISOs)
  • Nonqualified stock options (NQSOs)
  • Restricted stock awards (RSAs)
  • Restricted stock units (RSUs)
  • Founders shares
  • Profits interests
  • Employee stock purchase plans (ESPPs)

Many clients have a mix of common shares, exercisable options, and equity subject to vesting. Through an ongoing advisory relationship, we help clients plan across the full equity compensation lifecycle from early-stage grants and exercise decisions to diversification planning after a liquidity event.

Who We Help With Stock Option Planning

Equity compensation can be one of the most valuable and complex parts of your financial life. Effective planning depends on understanding not just what you’ve been granted, but also how upcoming events, tax rules, and personal goals intersect.

We work with individuals navigating stock option and equity compensation decisions, including:

  • Stock option tax planning considerations 
  • Employees at late-stage private companies approaching an IPO or acquisition
  • Founders and executives with concentrated company stock exposure
  • Individuals deciding when (and how) to exercise ISOs or NQSOs
  • People evaluating tender offers, secondary sales, or post-IPO diversification
  • Employees considering job changes who want to understand how equity may be treated

Nationally Recognized Specialist in Stock Options and Equity Compensation

Kristin McKenna, CFP®, President of Darrow Wealth Management, is a nationally recognized specialist in employee stock options and equity compensation planning. Our work and perspectives have been featured by a range of media outlets.

Publications above reflect media organizations that have quoted and/or published articles authored by Kristin McKenna and should not be misconstrued as a current or past endorsement of Kristin McKenna, Darrow Wealth Management, or any of its advisors. Please refer to the media page for more information and links to published works.

Advising Employees & Founders Expecting a Stock Option Payout

Financial Advisor for Employee Stock Options and Stock Option Planning

For founders, early employees, and executives, stock options can create a life-changing liquidity event and the most important planning opportunities often happen before you make irreversible decisions. A strong plan helps you weigh tradeoffs across taxes, concentration risk, timing, and long-term goals.

Our team of stock option advisors can help current and former employees — including shareholders of public or pre-IPO companies —  build a strategy around:

1) Pre-IPO and Liquidity Event Planning

  • Plan for an IPO (including SPAC or direct listing) or a public/private acquisition: pre-IPO exercise and tax planning considerations (such as qualified small business stock)

  • Plan for tender offers, including how participation may fit into a broader diversification plan

2) Tax Strategy and Exercise Planning

  • Develop an exercise strategy designed to balance potential tax benefits and planning opportunities (such as early exercises or avoiding unwanted AMT surprises) with the risks of holding a concentrated position

  • Plan a tax-conscious liquidation strategy across different grants, holding periods while balancing outside cash needs

  • Ongoing coordination with outside tax advisor

3) Concentration Risk and Diversification Strategy

  • Plan and execute trading strategy in consideration of various factors such as price targets, market vs limit orders, liquidity constraints like lockup periods

  • Assess ways to hedge concentrated single-stock risk in publicly traded shares, such as utilizing options strategies like covered calls, if permitted

  • Implement a multi-year diversification strategy through an ongoing advisory relationship

4) Equity Planning Across Career Decisions

  • Understand how vested and unvested stock options may be treated if you leave the company or retire

  • Approach employment negotiations involving stock options and equity compensation

5) Planning Beyond the Liquidity Event

  • Portfolio construction and allocation of proceeds across multiple goals, including advanced investment management customization like direct indexing and sector screens

  • Financial planning projections, goal tracking, and major purchase feasibility analysis

  • Coordinate with your tax advisor and estate planning attorney to align the overall approach

Ongoing Wealth Management Support (As Part of the Advisory Relationship)

Darrow Wealth Management is a fee-only financial advisory firm and full-time fiduciary. All of our clients need ongoing support, and the Darrow Private Wealth Management Program provides investment management and comprehensive financial planning designed to help you implement a long-term strategy after a liquidity event.

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Frequently Asked Questions About Stock Option Advisory

What does a stock option advisor do?

A stock option advisor helps individuals evaluate equity compensation decisions such as when to exercise stock options, how taxes may apply, and how those decisions fit into a broader financial strategy. The goal is to help you understand tradeoffs before making choices that may be difficult or impossible to reverse.

When should I talk to a stock option advisor?

It is often helpful to speak with a stock option advisor before an IPO, acquisition, tender offer, or major exercise decision. Many planning opportunities exist before a liquidity event or before stock options are exercised.

Can you help if I have both ISOs and RSUs?

Yes. Many individuals receive multiple types of equity compensation over time. Planning typically considers how each grant works, how vesting schedules align, and how potential tax outcomes may differ across equity types.

Do you help with diversification after an IPO?

Yes. After an IPO, many individuals face concentrated stock exposure. Ongoing planning can help evaluate diversification strategies, timing considerations, and how equity proceeds may support long term financial goals.

Do you coordinate with my CPA or estate planning attorney?

Yes. Coordination with the entire advisory team is often essential, particularly on the tax side. Working together helps ensure decisions around equity compensation align with your broader tax and estate plans.

Are stock option advisory services offered on an hourly or project basis or only as part of an ongoing wealth management relationship?

Stock option advisory services are only offered to wealth management clients as part of an ongoing relationship, which includes asset management and comprehensive financial planning. 

We are currently accepting new clients, with an investment minimum of $2,000,000 (upcoming liquidity events may qualify). Please see this FAQ page for more common questions about working with us.